How Public Relations differs from advertising


PUBLIC RELATIONS is about reputation and not about what you sell. That's why all large corporate businesses include Public Relations as part of their sales and marketing activities.

But the benefits of PR are not confined to companies with major marketing budgets. Businesses which are not household names can also gain competitive advantage through the power of Public Relations. It works exceptionally well for promoting businesses which operate in a niche market.

PR builds awareness and communicates the perception that your company is credible and trustworthy.

Public Relations is not free advertising because creativity and expertise have cost elements but it is likely to be more affordable than an advertising campaign.

Words Worth specialises in media relations with first class press releases backed by copywriting expertise which will turn all your communication needs into the best and simplest form of words to get the message across. We can turn technical speak into jargon free text so potential clients – and journalists – can better understand what you have to offer.

What you will get from Words Worth includes:

  • A higher reputation
  • Promotion of products and services
  • Support for product launches
  • Valuable publicity
  • Enhanced awareness of your company name
  • Better understanding of what your company offers
  • Sales efforts maximised to their full potential
  • Publicity for successes
  • Better staff morale
  • Increased web traffic

For 19 years WordsWorth has been providing companies of all sizes and in a wide variety of industries with a successful marketing alternative.

Look at our Case Studies and Client References for evidence of how Words Worth Public Relations service has already successfully promoted businesses.


Call us (01621 776832) now for a free no obligation meeting, so we can demonstrate how WordsWorth's Public Relations skills might add real value to your marketing strategy.

WordsWorth make words work