Plain Healthcare - Case Study

Reaching the audience in a niche market

More awareness has boosted sales of patient care software

The Client

Plain Healthcare, founded in 1996, is based in Colwyn Bay. The company has developed clinical decision support software for the healthcare industry which are marketed in the Odyssey suite of products.

The Brief
Working with a newly-appointed Head of Sales and Marketing, Words Worth developed a strategy to work in unison with, and to complement, a sales and marketing effort that would spearhead increased sales in the UK and break new ground in Ireland and across Europe.

Action
The Words Worth strategy has included regular press releases ranging from new product announcements to innovative uses for the company products within the established healthcare structure. Words Worth has also been commissioned to produce case studies and assist with other marketing materials.

The Result
The Plain Healthcare profile has been heightened and the news coverage and proactive approach to PR has bolstered the marketing results with further sales breakthroughs achieved in target markets.